Elementi di Marketing Operativo - AREA MARKETING OPERATIVO

Elenco categorie DIEC - Dipartimento di Economia
Dettagli
Categoria
DIEC - Dipartimento di Economia
Durata
16 ore
Periodo
Da definire
Orari

4 incontri da 4 ore.

Numero massimo
25
Numero minimo
10
Costo
700 € + IVA prezzo per Aziende non Associate / partecipante
630€ + IVA prezzo per Aziende Associate / partecipante
Destinatari

Responsabili e Addetti commerciali/vendita che intendono migliorare comprensione del mercato e utilizzo di tecniche e strumenti di marketing operando in imprese manifatturiere, commerciali e di servizi.

Obiettivi

L’obiettivo del presente corso è quello di presentare le varie problematiche e potenzialità legate alla conoscenza del marketing e alle strategie che ne derivano. All’interno di ciascuna lezione ci saranno delle parti dedicate agli aspetti teorici, con esempi pratici, e a delle attività da svolgere in aula da parte dei partecipanti allo scopo di mettere in pratica gli elementi teorici presentati.

Programma

1. Il Marketing:

  • 1.1. l’importanza del marketing oggi;
  • 1.2. introduzione al marketing-mix;
  • 1.3. il marketing analitico in sintesi;
  • 1.4. il marketing strategico in sintesi.

2. Prodotto e brand:

  • 2.1. definizione e tipologie di prodotti;
  • 2.2. il ciclo di vita dei prodotti;
  • 2.3. definizione e caratteristiche dei brand;
  • 2.4. strategie di branding.

3. La distribuzione:

  • 3.1. ruolo della distribuzione;
  • 3.2. tipologie di distributori;
  • 3.3. problematiche inerenti la distribuzione;
  • 3.4. casi di successo nell’ambito distributivo.

4. Il prezzo e la comunicazione:

  • 4.1. la determinazione del prezzo;
  • 4.2. le strategie di prezzo;
  • 4.3. la politica di comunicazione di marketing;
  • 4.4. la gestione della comunicazione di marketing.
Relatore

Prof. Simone Poledrini.

Scarica la scheda in PDF

REFERENTE CORSO

Valeria Morandi

valeria.morandi@ausind.it

010.8338.226

REFERENTE CORSO

Gaia Grimaldi

gaia.grimaldi@ausind.it

0108338232

Corso in aula

Corso in aula virtuale

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Stack\StackedHttpKernel->handle(Object, 1, 1) (Line: 708)
Drupal\Core\DrupalKernel->handle(Object) (Line: 19)
  • Notice: Undefined offset: 0 in Drupal\ex81\Controller\CategorieServiziController->print_category_service() (line 194 of modules/custom/form_module/src/Controller/CategorieServiziController.php). 
    Drupal\ex81\Controller\CategorieServiziController->print_category_service() (Line: 1078)
__TwigTemplate_a15f36902b996c103670ffd81551f4a700642d458fefc892e0490f163fdd0e9d->doDisplay(Array, Array) (Line: 453)
Twig\Template->displayWithErrorHandling(Array, Array) (Line: 420)
Twig\Template->display(Array) (Line: 432)
Twig\Template->render(Array) (Line: 64)
twig_render_template('themes/custom/templategmgnet/templates/node--corso.html.twig', Array) (Line: 384)
Drupal\Core\Theme\ThemeManager->render('node', Array) (Line: 431)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 200)
Drupal\Core\Render\Renderer->render(Array, ) (Line: 226)
Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 573)
Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 227)
Drupal\Core\Render\MainContent\HtmlRenderer->prepare(Array, Object, Object) (Line: 117)
Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90)
Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object)
call_user_func(Array, Object, 'kernel.view', Object) (Line: 111)
Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch('kernel.view', Object) (Line: 156)
Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 68)
Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 57)
Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 47)
Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 191)
Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128)
Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82)
Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 50)
Drupal\ban\BanMiddleware->handle(Object, 1, 1) (Line: 47)
Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 52)
Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 23)
Stack\StackedHttpKernel->handle(Object, 1, 1) (Line: 708)
Drupal\Core\DrupalKernel->handle(Object) (Line: 19)
  • Notice: Undefined offset: 0 in Drupal\ex81\Controller\CategorieServiziController->print_category_service() (line 193 of modules/custom/form_module/src/Controller/CategorieServiziController.php). 
    Drupal\ex81\Controller\CategorieServiziController->print_category_service() (Line: 1078)
__TwigTemplate_a15f36902b996c103670ffd81551f4a700642d458fefc892e0490f163fdd0e9d->doDisplay(Array, Array) (Line: 453)
Twig\Template->displayWithErrorHandling(Array, Array) (Line: 420)
Twig\Template->display(Array) (Line: 432)
Twig\Template->render(Array) (Line: 64)
twig_render_template('themes/custom/templategmgnet/templates/node--corso.html.twig', Array) (Line: 384)
Drupal\Core\Theme\ThemeManager->render('node', Array) (Line: 431)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 200)
Drupal\Core\Render\Renderer->render(Array, ) (Line: 226)
Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 573)
Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 227)
Drupal\Core\Render\MainContent\HtmlRenderer->prepare(Array, Object, Object) (Line: 117)
Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90)
Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object)
call_user_func(Array, Object, 'kernel.view', Object) (Line: 111)
Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch('kernel.view', Object) (Line: 156)
Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 68)
Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 57)
Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 47)
Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 191)
Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128)
Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82)
Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 50)
Drupal\ban\BanMiddleware->handle(Object, 1, 1) (Line: 47)
Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 52)
Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 23)
Stack\StackedHttpKernel->handle(Object, 1, 1) (Line: 708)
Drupal\Core\DrupalKernel->handle(Object) (Line: 19)
  • Notice: Undefined offset: 0 in Drupal\ex81\Controller\CategorieServiziController->print_category_service() (line 194 of modules/custom/form_module/src/Controller/CategorieServiziController.php). 
    Drupal\ex81\Controller\CategorieServiziController->print_category_service() (Line: 1078)
__TwigTemplate_a15f36902b996c103670ffd81551f4a700642d458fefc892e0490f163fdd0e9d->doDisplay(Array, Array) (Line: 453)
Twig\Template->displayWithErrorHandling(Array, Array) (Line: 420)
Twig\Template->display(Array) (Line: 432)
Twig\Template->render(Array) (Line: 64)
twig_render_template('themes/custom/templategmgnet/templates/node--corso.html.twig', Array) (Line: 384)
Drupal\Core\Theme\ThemeManager->render('node', Array) (Line: 431)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 200)
Drupal\Core\Render\Renderer->render(Array, ) (Line: 226)
Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 573)
Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 227)
Drupal\Core\Render\MainContent\HtmlRenderer->prepare(Array, Object, Object) (Line: 117)
Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90)
Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object)
call_user_func(Array, Object, 'kernel.view', Object) (Line: 111)
Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch('kernel.view', Object) (Line: 156)
Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 68)
Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 57)
Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 47)
Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 191)
Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128)
Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82)
Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 50)
Drupal\ban\BanMiddleware->handle(Object, 1, 1) (Line: 47)
Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 52)
Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 23)
Stack\StackedHttpKernel->handle(Object, 1, 1) (Line: 708)
Drupal\Core\DrupalKernel->handle(Object) (Line: 19)
  • Notice: Undefined offset: 0 in Drupal\ex81\Controller\CategorieServiziController->print_category_service() (line 193 of modules/custom/form_module/src/Controller/CategorieServiziController.php). 
    Drupal\ex81\Controller\CategorieServiziController->print_category_service() (Line: 1078)
__TwigTemplate_a15f36902b996c103670ffd81551f4a700642d458fefc892e0490f163fdd0e9d->doDisplay(Array, Array) (Line: 453)
Twig\Template->displayWithErrorHandling(Array, Array) (Line: 420)
Twig\Template->display(Array) (Line: 432)
Twig\Template->render(Array) (Line: 64)
twig_render_template('themes/custom/templategmgnet/templates/node--corso.html.twig', Array) (Line: 384)
Drupal\Core\Theme\ThemeManager->render('node', Array) (Line: 431)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 200)
Drupal\Core\Render\Renderer->render(Array, ) (Line: 226)
Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 573)
Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 227)
Drupal\Core\Render\MainContent\HtmlRenderer->prepare(Array, Object, Object) (Line: 117)
Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90)
Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object)
call_user_func(Array, Object, 'kernel.view', Object) (Line: 111)
Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch('kernel.view', Object) (Line: 156)
Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 68)
Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 57)
Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 47)
Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 191)
Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128)
Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82)
Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 50)
Drupal\ban\BanMiddleware->handle(Object, 1, 1) (Line: 47)
Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 52)
Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 23)
Stack\StackedHttpKernel->handle(Object, 1, 1) (Line: 708)
Drupal\Core\DrupalKernel->handle(Object) (Line: 19)
  • Notice: Undefined offset: 0 in Drupal\ex81\Controller\CategorieServiziController->print_category_service() (line 194 of modules/custom/form_module/src/Controller/CategorieServiziController.php). 
    Drupal\ex81\Controller\CategorieServiziController->print_category_service() (Line: 1078)
__TwigTemplate_a15f36902b996c103670ffd81551f4a700642d458fefc892e0490f163fdd0e9d->doDisplay(Array, Array) (Line: 453)
Twig\Template->displayWithErrorHandling(Array, Array) (Line: 420)
Twig\Template->display(Array) (Line: 432)
Twig\Template->render(Array) (Line: 64)
twig_render_template('themes/custom/templategmgnet/templates/node--corso.html.twig', Array) (Line: 384)
Drupal\Core\Theme\ThemeManager->render('node', Array) (Line: 431)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 200)
Drupal\Core\Render\Renderer->render(Array, ) (Line: 226)
Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 573)
Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 227)
Drupal\Core\Render\MainContent\HtmlRenderer->prepare(Array, Object, Object) (Line: 117)
Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90)
Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object)
call_user_func(Array, Object, 'kernel.view', Object) (Line: 111)
Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch('kernel.view', Object) (Line: 156)
Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 68)
Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 57)
Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 47)
Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 191)
Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128)
Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82)
Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 50)
Drupal\ban\BanMiddleware->handle(Object, 1, 1) (Line: 47)
Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 52)
Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 23)
Stack\StackedHttpKernel->handle(Object, 1, 1) (Line: 708)
Drupal\Core\DrupalKernel->handle(Object) (Line: 19)
  • Notice: Undefined offset: 0 in Drupal\ex81\Controller\CategorieServiziController->print_category_service() (line 193 of modules/custom/form_module/src/Controller/CategorieServiziController.php). 
    Drupal\ex81\Controller\CategorieServiziController->print_category_service() (Line: 1078)
__TwigTemplate_a15f36902b996c103670ffd81551f4a700642d458fefc892e0490f163fdd0e9d->doDisplay(Array, Array) (Line: 453)
Twig\Template->displayWithErrorHandling(Array, Array) (Line: 420)
Twig\Template->display(Array) (Line: 432)
Twig\Template->render(Array) (Line: 64)
twig_render_template('themes/custom/templategmgnet/templates/node--corso.html.twig', Array) (Line: 384)
Drupal\Core\Theme\ThemeManager->render('node', Array) (Line: 431)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 200)
Drupal\Core\Render\Renderer->render(Array, ) (Line: 226)
Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 573)
Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 227)
Drupal\Core\Render\MainContent\HtmlRenderer->prepare(Array, Object, Object) (Line: 117)
Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90)
Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object)
call_user_func(Array, Object, 'kernel.view', Object) (Line: 111)
Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch('kernel.view', Object) (Line: 156)
Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 68)
Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 57)
Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 47)
Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 191)
Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128)
Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82)
Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 50)
Drupal\ban\BanMiddleware->handle(Object, 1, 1) (Line: 47)
Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 52)
Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 23)
Stack\StackedHttpKernel->handle(Object, 1, 1) (Line: 708)
Drupal\Core\DrupalKernel->handle(Object) (Line: 19)
  • Notice: Undefined offset: 0 in Drupal\ex81\Controller\CategorieServiziController->print_category_service() (line 194 of modules/custom/form_module/src/Controller/CategorieServiziController.php). 
    Drupal\ex81\Controller\CategorieServiziController->print_category_service() (Line: 1078)
__TwigTemplate_a15f36902b996c103670ffd81551f4a700642d458fefc892e0490f163fdd0e9d->doDisplay(Array, Array) (Line: 453)
Twig\Template->displayWithErrorHandling(Array, Array) (Line: 420)
Twig\Template->display(Array) (Line: 432)
Twig\Template->render(Array) (Line: 64)
twig_render_template('themes/custom/templategmgnet/templates/node--corso.html.twig', Array) (Line: 384)
Drupal\Core\Theme\ThemeManager->render('node', Array) (Line: 431)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 200)
Drupal\Core\Render\Renderer->render(Array, ) (Line: 226)
Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 573)
Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 227)
Drupal\Core\Render\MainContent\HtmlRenderer->prepare(Array, Object, Object) (Line: 117)
Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90)
Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object)
call_user_func(Array, Object, 'kernel.view', Object) (Line: 111)
Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch('kernel.view', Object) (Line: 156)
Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 68)
Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 57)
Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 47)
Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 191)
Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128)
Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82)
Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 50)
Drupal\ban\BanMiddleware->handle(Object, 1, 1) (Line: 47)
Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 52)
Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 23)
Stack\StackedHttpKernel->handle(Object, 1, 1) (Line: 708)
Drupal\Core\DrupalKernel->handle(Object) (Line: 19)